Teaching innovation to innovation novices: is rock'n'roll the answer?"

Magnus Gulbrandsen
Centre for Technology, Innovation and Culture, University of Oslo
Martes, 25 Febrero 2014 - 12:00

Given the popularity of the innovation concepts, many innovation scholars are called upon to give general lectures about innovation to practitioners and not least to students from other disciplines, students who have not actively chosen to study innovation but who take it as part of another programme. Often this is in the form of a course in "Innovation and entrepreneurship" or something similar, and the poor medical, engineering or humanities students may even have this as a compulsory course. So how can we do it? How do we make that first introduction to our field with its complicated systemic, multilevel and evolutionary perspective, without turning to the linear model or flashing our smartphones as an example of innovation? One way could be through non-standard examples - this seminar will show a lecture using popular music examples, and the idea is to spur a discussion and reflection about that first introduction to the interesting yet advanced field of innovation studies.


Ciudad Politécnica de la Innovación
Edificio 8E, Acceso J, Planta 4ª (Sala Debate. Cubo Rojo)
Universidad Politécnica de Valencia | Camino de Vera s/n