What role, economic model and benefits for Festivals in the digital age? An international cross comparison analysis in the audiovisual and publishing industries

Elisa Salvador
ESSCA Management School
Jueves, 17 Octubre 2019 - 12:00

Festivals are one of the most diffused examples of living production in the field of cultural and creative industries. In recent years, Festivals attracted an increased attention also because of their remarkable increase in number. While several scholars have recently investigated various music or film Festivals, the most traditional ones, very few analyses are currently available on Festivals taking place in less publicized sectors, publishing industry in particular. The aim of this article is precisely to investigate these smaller events on the basis of a cross comparison between Festivals taking place in different countries in audiovisual industries on the one hand, in comics, a specific domain of publishing industry, on the other hand. To this end, we shall consider the place, the structural organization and the impact of some selected Festivals organized in small cities in France and in Spain. A detailed analysis of the characteristics of these selected Festivals all along their various editions has the goal to verify whether we are assisting to the structuration of a multi-faced economic model, specifically linked to the characteristics of the sectors and the Festivals promoting them.

Salvador Elisa: ESSCA School of Management, Paris, France. e-mail: Elisa.SALVADOR@essca.fr, phone +33141862001, corresponding author;
Castro-Martínez Elena: INGENIO (CSIC-UPV), Universitat Politècnica de València, Spain.
Benghozi Pierre-Jean: Research Director CNRS and Professor at the Ecole Polytechnique, Paris, France, (I3-CRG, Ecole Polytechnique, CNRS, Université Paris-Saclay) and at GSEM (Geneva University).


Ciudad Politécnica de la Innovación
Edificio 8E, Acceso J, Planta 4ª (Sala Resuelve. Cubo Rojo)
Universitat Politècnica de València | Camino de Vera s/n

Breve CV del Ponente: 

Salvador Elisa holds an international PhD in Institutions, Economics & Law from the University of Turin (Italy). She has worked for the Italian National Research Council (CNR) on several projects focused on innovation policies. She won the CNR award ‘Promotion of Research 2005’ for her project “The financing of research spin-offs: an analysis of the Italian case”. She has recently collaborated with the Polytechnic of Turin and with the ESCP-Europe Business School and she has been adjunct Professor at Iéseg School of Management, Economics and International Business Economics tracks (2014-2016). She is currently assistant professor at ESSCA School of Management, Management and Corporate Environment Department, and associate researcher at Ecole polytechnique, Management Research Center.