Like forecasts about the paperless office, technological solutions to the problem of international business travel continue to be deferred. As with the increased use of office paper, international business travel is defying predictions of its decline. There is growing evidence to suggest that business sectors which seem ideally placed to substitute information and communication technology (ICT) for travel, are actually generating more physical travel than other sectors. This paper develops a case study of the Irish software industry to exemplify why international travel is not diminishing in importance how and the ICT and business travel relationship is changing in this sector. The paper presents research findings that suggest that a cycle of substitution, generation and modification relationships have occurred as mobility interdependencies have developed.