Over the last few years, there has been a growing concern among academics and practitioners about the slow pace in which sustainability transformations unfold. While most socio-technical transformations tend to happen over extended periods, research shows that unless some dramatic changes are introduced, we are risking damaging the critical earth systems that sustain human life. In this context, understanding why and how transformations happen at a much faster pace in certain places than in others is of crucial importance. This paper investigates the rapid transformation of Panzano, from traditional wine production to organically produced wine. Using a combination of document analysis, participant observation, and face to face interviews in Panzano in 2019, this article examines the role of the territorially embedded innovation ecosystems facilitating this fast transformation. The study looks at place based-structural preconditions and different forms of agency at different stages in the transformation. Our findings illustrate that a place-based agency is paramount for accelerating sustainability transformations.