This study provides an evaluation of tourist development plans in the city of Cartagena de Indias (Colombia). Different stakeholders are involved in the search for solutions to this problem. The proposal is based on a model that combines two techniques, namely the analytic network process (ANP) and social network analysis (SNA). SNA is used to assess the relationships among stakeholders by identifying those who are most relevant and ANP is used to aggregate their opinions and evaluate tourist development plans of Cartagena to improve tourist experiences in a participatory way. The results suggest that the combination of SNA and ANP is a novel and suitable tool for strategic planning of a city.