The object of this project is nature and the “natural” understood as the non-human, including non-human sentient beings, the plant and mineral kingdoms. The main goal is to expand our understanding of the economy of emotions in the digital communication ecosystem to the field of nature and the “natural” that are part of several public discourses (e.g. ecologism, animal rights, green activism, veganism, etc.). Placing the visually grotesque (i.e. disruptive, shocking) and kitschy (i.e.
