In this paper the multicriteria decision making technique AHP (Analytic Hierarchy Process) is used to select a vineyard for the production of high-quality wine. The analysis was conducted with the help of an expert winemaker, who acted as the decision maker, and an AHP decision-making specialist team. The whole process includes: vineyard selection, criteria selection and analysis and criteria weighting process, ranking of the alternatives and final aggregated priorities. A sensitivity analysis of the results is also presented.