This paper presents the application of the Analytic Network Process for the analysis of the contribution of the third mission action plans to the research transfer policies set by the University Governing Body. The model is applied to the case study of the Technology Transfer Offices (TTO) of the Universitat Politècnica de València (Spain). The paper develops a rigorous decision-making tool that helps TTO managers analyse the effectiveness of TTO activities and their degree of alignment with the institution's objectives. This work considers TTO managers’ qualitative information and value judgments about the activities performed.