En este primer seminario, Sáenz de Miera presentará los principales resultados de un estudio sobre una hoja de ruta óptima para descarbonizar el sector energético europeo y español en el horizonte 2050.

Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs use what we call “emotion-symbolic work,” which involves using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment.